Strategy
Our 2020-2025 strategy
Our ambitions
Digital transformationn, omnichannel approach, diversification and international expansions : FDJ's ambitions
In a fast-changing environment, rich in opportunities, FDJ is pursuing a strategy of sustainable and profitable growth based on player protection. The Group is confirming its leadership position in the French market and is stepping up its resilience by diversifying its revenue sources. This means marketing its solutions internationally, developing local cash collection and payment services, and being present in the entertainment sector.
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Digitalise the lottery by developing an omnichannel approach, for a renewed gaming experience
FDJ aims to accelerate the digitalisation of its lottery business and offer a gaming experience which is adapted to changing uses. Le Groupe poursuit sa stratégie qui consiste à étendre et fidéliser son bassin de joueurs, dans le respect de son modèle responsable. FDJ travaille en outre sur le développement des pratiques de jeu omnicanales.
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Gain market shares in online sports betting whilst maintaining a growth momentum in offline sports betting
The Group intends to significantly increase its sports betting market shares, widening its sphere of activity with poker and horse betting. At the same time, FDJ aims to make its offline sports betting more attractive by enriching the offer, improving products and services and stepping up retailers’ role as prescribers.
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Build a value-creating customer relationship, and reinforce FDJ's responsible gaming policy through customer identification and knowledge
FDJ wishes to accelerate online and offline player identification by means of exclusive offers and services, optimised gaming experiences and customer benefits. Improved customer knowledge will allow FDJ to offer a customised experience and step up responsible gaming services, in a different and proportionate way, depending on players’ behaviour, to better prevent excessive gambling.
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Build on FDJ's robust economic model by developing new business activities
FDJ aim is to leverage its technological assets and its awareness, as well as its distribution network, to develop new businesses and to make its model more resilient and sustainable, in the international B2B market it intends to position itself as a leader, with a service offer for lottery and/or sports betting operators. FDJ also intends to develop its entertainment offer, in preparation for future models.
Three transverse pillars
Pillar 1
Continue to offer multiple touch points with its customers in an omnichannel experience, by using its network and pursuing its business model transformation.
Pillar 2
Roll out the technological strategy to allow the development of digitalisation, the game experience and omnichannel uses.
Pillar 3
Improve the Group’s agility and operating performance by developing the efficiency and flexibility of its financial model, as well as the engagement and skills of its employees.
