A dedicated cycling sponsor
FDJ has always acted in favour of ethics in cycling, sponsoring a cycling team since 1997, and pioneering efforts to prevent doping and train young cyclists. In accordance with the value placed on responsible sponsorship, FDJ focuses its initiatives on raising awareness and providing cyclists with guidance in ethics and integrity (zero tolerance for doping).
Groupama joined FDJ as a co-partner in 2018, helping the cycling team pursue even greater athletic goals in line with the values established since its inception. The Continentale Groupama-FDJ cycling team, made up of talented young cyclists, was also created to train and prepare them to meet the challenges of qualifying for the World Tour team in the best possible conditions. The Continentale team has recruited and trained twenty young cyclists since it was created in 2018.
FDJ has also expanded its cycling support by becoming an official sponsor of the Tour de France, a partner of French road cycling championships, and a major partner of the FDJ French Cup, a competition consisting of sixteen race courses spanning all of France.
Targeted support for women’s sports
FDJ Group is also committed to promoting women’s sports through its Sport pour Elles programme, encouraging high-level women’s sports, athletic activities for all women, media coverage, and recruitment of women to high level positions in sports since 2016. Sarah Ourahmoune, Olympic silver medallist in boxing, is the programme ambassador.
In the interest of promoting women’s cycling, FDJ has supported the FDJ Nouvelle-Aquitaine Futuroscope team since 2017 and, in 2020, stepped up its commitment as a major sponsor for another three years. Thanks to this additional support, the team obtained the Women’s World Tour licence and joined the eight international elite women’s cycling teams in 2020 (ten teams starting in 2021).
Longstanding partner of French sports
FDJ also supports athletic federations (handball and basketball), and has established partnerships with the NBA and football clubs (Olympique de Marseille and Olympique Lyonnais) under the sports betting brand Parions Sport.
A portion of betting stakes is allocated each year to help finance the ANS (French national sports agency, formerly called CNDS) budget. FDJ contributed €89 million to ANS in 2019 (roughly one-third of its total 2019 budget).
Finally, as a long-term partner of the Olympic Games, at the end of 2019 FDJ announced its partnership with Paris 2024, continuing its deep-rooted support for French sports.
Supporting athletes for 30 years
FDJ has paved the way for athlete support since 1991, when it launched its innovative programme, Challenge, targeted to promising young high-level athletes. In thirty years, the programme has benefited more than 400 athletes, with 162 Olympic and Paralympic medals to their credit.
In preparation for the Paris 2024 Olympic and Paralympic Games, FDJ decided to step up its support for French champions by creating a new programme: FDJ Sport Factory.
Selected by a panel of experts, twenty-seven athletes were admitted to the programme aimed at helping them achieve their dreams of becoming Olympic and Paralympic medallists. At the same time, FDJ Sport Factory is continuing to support young talent, with thirty athletes set to join an incubator by 2024.
All FDJ Sport Factory athletes also receive global support aimed at smoothing the transition from their athletic career to their professional career.
FDJ has also been a partner of Fédération Française du Sport Adapté (French federation for athletes with disabilities) since 2018. With our help, the Federation has identified high-level athletes to assist them in their athletic career. In 2021, four licensed athletes will receive financial aid to help them prepare for the Games in 2021 and/or 2024.